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Strategic Enrollment Management
May 2, 2016 Meeting Update
The Strategic Enrollment Management Committee met for the final time this academic year on May 2.
During the meeting, the discussed the mission, charge, and structure for SEM.
All of us want UND’s undergraduate students to stay, learn, and grow, and to become engaged and informed people with meaningful careers. Student retention and graduation rates, as well as time to completion, are key performance indicators for student success.
Like all other colleges and universities, UND monitors retention and graduation rates. UND also tracks how many students persist to complete a degree, and how long it takes them. UND’s fall-to-fall retention rate was approximately 75% in 2012-2013 for undergraduate, first-year, full-time, degree-seeking freshmen (using the accepted national definition of “retention”). UND’s baccalaureate degree graduation rates of full-time, first-time, degree/certificate seeking undergraduates within 4 years and 6 years are about 23% and 52% respectively for the 2006 cohort (using the Integrated Postsecondary Education Data System [IPEDS]).
These numbers indicate many of our students persist and graduate between 4 and 6 years. Yet an Exceptional UND can do better. We aspire to increase our retention rate to 85%, and our four-year and six-year graduation rates to 38% and 65% respectively, by the 2017-18 academic year.
We will accomplish this through Strategic Enrollment Management (SEM), a process used by many colleges and universities across the nation. SEM will enable UND to align its mission with its academic, co-curricular, fiscal, and enrollment resources through strategic recruiting and retention efforts—all focused on academic excellence and student success.
Specifically, SEM will help UND to identify goals for student recruitment, student retention, and academic success. SEM relies on best practices and predictive analytics, a technique designed to identify success variables and academically “at risk” students. This will enable the University to continue to bring the most qualified students to UND, maximize operational effectiveness, and focus on providing a distinctive, quality education that equips students with the knowledge, skills, and experiences they need to succeed.
UND’s SEM effort brings together knowledge and expertise from across the University in academic affairs, student affairs, finance and operations, marketing, and information technology. In just the last year, informed by data and best practices, we’ve made significant progress on student success, with action on targeted recruitment, simplified course and degree planning, enhanced early warning and intervention systems, coordinated academic advising, and a vision, soon to be a reality, for one-stop student services.
And it works. Initial fall 2014 data shows we’ve jumped 5% in our year-over-year retention rate, to 80% at the start of fall 2014. Hard work and collaboration clearly pays off with this evidence of increased student persistence and success.
To build on these successes and increase the efficiency and effectiveness of the SEM efforts, a streamlined SEM Committee will take action on priorities with a particular focus on retention, persistence, and timely completion.
The purpose of the Strategic Enrollment Management (SEM) Committee is to facilitate student success by developing and implementing efficient and effective strategies for SEM, with a focus on best practices in undergraduate retention, persistence, and completion. The Committee will work efficiently and collaboratively to:
- Fully implement current or ongoing SEM initiatives
- Develop action plans for implementation of new or existing SEM initiatives
- Collaborate with campus leadership to develop appropriate SEM goals, benchmarks, and metrics
- Work with academic and student support units to implement SEM action plans
- Monitor data to continuously evaluate SEM goals and initiatives to facilitate student success.
The Committee’s priorities will be to fully implement initiatives related to student progress, focusing on retention, persistence, and graduation:
1. Four-year degree plans, common course scheduling, consistent course offerings, course offerings that do not conflict, three-year course plans, undergraduate guarantee, online student success, DFW courses, etc.
2. Electronic degree audit system that is fully realized and implemented.
The Committee will determine processes and procedures as plans are developed and implemented, and will meet as needed to accomplish these objectives and develop other recommendations.
SEM Committee membership approved by deans/supervisors; invitations out; charge, work plan, KPI worksheet drafted for immediate Committee input upon convening
SEM Committee meetings begin; work plan and KPI planning, initial implementation follow-up with relevant departments underway
Work plan and KPI worksheet finalized with goals, benchmarks, actions, responsible parties, timeline; SEM subcommittees up and running; interface with departments
Progress reporting; finalization of spring work plan
Progress reporting re. actions for summer, upcoming year
Progress reporting; work plan finalized for summer, upcoming year
- Lisa Burger, Assistant Vice President for Student Academic Services (co-chair)
- Steve Light, Associate Vice President for Academic Affairs (co-chair)
- Beth Bjerke, Aviation Chair (JDO)
- Matt Cavalli, Assistant Dean (CEM)
- Lucy Heintz, Office of Student Services Director (CNPD)
- Ben Hoffman, Admissions and Records (LAW)
- Taylor Nelson, Student Body Vice President
- Lori Lindenberg, Research Analyst, CIO Office
- Karyn Plumm, Administrative Faculty Fellow (A&S)
- Pat O’Neill, Associate Dean (CoBPA)
- Ken Ruit, Associate Dean (SMHS)
- Jason Trainer, Director, Admissions
- Anne Walker, Associate Dean (EHD)
Agendas & Minutes
- November 5, 2015
- November 12, 2015
- December 3, 2015
- December 17, 2015
- February 1, 2016
- February 26, 2016
- March 7, 2016
- April 15, 2016
- May 2, 2016