- Alcohol/Drug Help
- Bulletin Board Kits
- Culinary Corner
- StepUP! Program
- Healthy Campus Week
- Toilet Talks
- Sex and Drugs Show
The KNOW approach is tri-fold:
KNOW the Facts: Does everyone on campus drink? What are UND students really doing?
KNOW the Impact: If you do choose to drink, KNOWing how to do it responsibly. How many is too many?
KNOW How to Help: Prevent critical situations from turning into emergencies. KNOW the signs of overdose, how to help, and how the laws protect individuals from criminal punishment when seeking help.
Frequently Asked Questions
Where do these statistics come from?
Most of the statistics from the KNOW campaign are from the American College Health Association’s National College Health Assessment (ACHA-NCHA). UND has participated in the ACHA-NCHA every other year since 2000. The executive summary is available for review here.
Why should I believe these statistics?
These statistics are often different than our perception. They can be difficult for people to believe, which is precisely why we want people to see them. Perception is not always reality.
We know from Social Norms Theory* that people tend to overestimate the heavy drinking that occurs on college campuses. We tend to assume that “everyone” is getting drunk all the time. When in fact, most people tend to make low-risk choices most of the time. There are a number of reasons why these misperceptions occur.
- Stereotypes and reputations reinforce our misperceptions.
- People who binge drink are usually surrounded by friends who binge drink, thus making it more difficult to see how many people make low-risk choices. (False Consensus)
- Our social media feeds are more likely to feature people who appear to be binge drinking.
- People who make low risk choices tend to hang out in smaller groups of people. Thus, they are less obvious.
- People who make low risk choices tend to draw less attention to themselves when they do go out. Again making them less obvious.
Still having difficulty believing me? Our campus statistics show the gap right within the dataset. Check out these charts comparing actual frequency of drinking to perceived frequency of drinking in the past 30 days. Less than 1% of UND students drink daily but students believe that 13% of UND students drink daily. IMAGE
* Perkins, H. W. (2003). The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians. San Francisco: Jossey-Bass, 2003.
How reliable are these statistics?
UND has participated in the ACHA-NCHA during all even years since the year 2000. Our most recent data is from Spring 2018 with a sample size of 842 respondents. We utilize the Institutional Review Board to organize a random selection of students so that our results are generalizable to our institution.
The ACHA-NCHA has undergone extensive reliability and validity testing. Over 1.7 million students have completed the NCHA at over 800 institutions since its inception in 2000. Read more about the reliability and validity of the NCHA.
In addition to the ACHA-NCHA, UND has participated in the CORE Survey and ND ATOD survey each even year since 2006. Having both surveys to compare to one another increases the reliability of our data.
How does UND compare to other campuses?
The American College Health Association’s National College Health Assessment (ACHA-NCHA) is distributed nationally at nearly two hundred schools per year. This allows us to compare our UND results to national averages. We are generally within a percentage point or two with the national averages in most categories. These comparisons, along with our institutional trends over time, help with establishing reliability for our dataset. The national executive summary is available on request.
How do you define "binge drink"?
The NIAAA defines “at-risk” or “heavy” drinking as:
- Men: More than 4 standard drinks on any day or more than 14 drinks per week
- Women: More than 3 standard drinks on any day or more than 7 drinks per week
Of people who exceed these limits, approximately 1 in 4 qualifies for an alcohol use disorder and the rest are at high risk for developing problems. Source: NIAAA
Contact the Peer Educators at the Wellness & Health Promotions for more information on alcohol and other drugs.
Consult our educational resources on alcohol.